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Bellevue Floral Co. is a boutique floral design + event styling studio with a home base in both Napa + San Francisco (we travel too!). Flowers are our love language and a medium with which we use to express emotions and celebrate meaningful life moments. In our studio, we harmonize rooted principles of floristry with a modern day aesthetic that is both natural and playful.

While being surrounded by flowers everyday is an absolute dream, one of the most meaningful parts of our business is getting to know our clients and helping them to tell a story through flowers. We look forward to connecting with you soon!

Throwback! Christina & her younger brother Edmund on Bellevue Ave, in front of their "ticky tacky box" home that they grew up in. 

Little boxes on the hillside,
Little boxes made of ticky tacky,

Little boxes on the hillside,

Little boxes all the same.
There's a green one and a pink one 
And a blue one and a yellow one,
And they're all made out of ticky tacky
And they all look just the same.

Lyrics from "Little Boxes" by Malvina Reynolds, written in 1962 about the new suburban housing developments 

in Daly City, California.

what's in a name?

In the hills outlying San Francisco, there is a neighborhood iconic for its "ticky tacky" boxes on the hillside. In one such pink box on Bellevue Avenue, owner Christina Yan grew up. Her childhood was enveloped in nature and the arts, hence it was only fitting to make an ode to the street on which these passions were nurtured. Bellevue also translates to "beautiful view" in French - the perfect moniker for a business that brings so much color and beauty into the world.

Throwback! Christina & her younger brother Edmund on Bellevue Ave, in front of their "ticky tacky box" home that they grew up in. 


owner, principal designer

The owner of two distinct floral businesses, Christina has been a mover and shaker in the design industry for several years. Particularly known for her playful floristry style and knack for blending unique colors and textures, Christina's design philosophy is rooted in much more than just traditional floral technique. As a self-taught florist, Christina lends her style to her years prior as an artist of other mediums. From having spent time as a wedding gown designer to creating window displays for Anthropologie, Christina is excited to share her unique perspective on how to think outside of the box when designing with flowers.

owner and principal designer Christina Yan. Image by Catherine Leanne Photography
owner and principal designer Christina Yan. Image by Jennifer Rogozyan Photography

Jennifer Rogozyan Photography

Born in San Francisco and raised in the Peninsula, Christina now resides in Napa with her dog (and local celebrity!) Tulip aka 'Tuli'. Christina received her education in the areas of Communication, Art Studio, and Tech Entrepreneurship at the University of California, Santa Barbara. She served as the Branding Director of a corporate food service contractor prior to starting her own business as a culinary brand consultant and food stylist + photographer.

In 2015, she found herself unexpectedly at the San Francisco Flower Market and came to the epiphany that although food and photography would be lifelong passions, flowers might be her actual calling. By 2016, she set out to educate herself on all things flowers - scouring YouTube for tutorials and developing her own techniques through trial and error. With determination, Christina quickly paved herself a life immersed in blooms. The rest is history!


You may also recognize Christina from the premier season of Full Bloom, a floral competition reality series on HBO Max. Fun fact - she was scouted via Instagram by producers!

additional links

meet the team


creative marketing + special event manager

Krissy, brings a unique blend of creative expertise and a passion for design to her role at Bellevue. Since working for Christina, Krissy has not only honed her skills in floral design but has become a multi-faceted asset at both Camino and Bellevue. Her role encompasses a wide range of responsibilities, including working closely with clients on wedding and event proposals + orders, crafting marketing materials, contributing to the success of Camino, and planning and executing special events and workshops. 

At Bellevue, Krissy is known not only for her professional talents but also as "Louie's Mom." Louie, her Cavalier King Charles, accompanies her to work every day and enjoys hanging out with Christina's dog Tuli. Together, Tuli and Louie love creating chaos and entertainment, and bugging their moms for cuddles and attention.

krissy selven, creative marketing + special events manager

Jennifer Rogozyan Photography

krissy selven, creative marketing + special events manager (1).jpg


It's all in the family!

Christina's mom Mei is our frequent sidekick, assisting with all aspects of our business from floral prep in the studio to staging centerpieces on your big day and keeping our team hydrated and fed.

We wouldn't be who we are without her!


Meet Tulip, also known as 'Tuli', the sassy and lovable Husky Malamute mix who rules the floral kingdom alongside her human, Christina. This furry diva spends her days at the shop, making deliveries and accompanying Christina on early mornings to the flower market.

Tuli's stubborn streak adds an extra dose of character to her vibrant personality. But don't let her sass fool you – she's a sucker for a good belly rub and will do anything for a pig's ear treat.

Whether she's on floral delivery duty or charming visitors with her adorable antics, Tuli is the true heart and soul of Bellevue and Camino. Her irresistible charm and love for all things petting make her the perfect floral ambassador. Next time you're in the shop, be sure to say hello to Tuli! She's always ready to brighten your day with her furry presence and infectious joy.



now that you know a

little about us . . .

We want to get to know you! One of our favorite parts about the business we are in is our wonderful clients. 

We love working closely with our clients to understand their unique style and preferences, crafting personalized floral arrangements that exceed expectations. From weddings to special events and everyday moments, we are passionate about creating captivating and unforgettable experiences through the power of flowers. Let us collaborate with you to bring your floral vision to life!

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